The Executive Impact Programme

Helping senior professionals communicate their value and accelerate their career

Has your career changed and you are not sure how to explain why?

Are you looking for a new role but not landing clearly with headhunters and decision-makers?

Do you find it hard to talk about yourself in interviews, networking or in writing, even though you have the experience?

Well you are in the right place!

The Executive Impact Programme is a structured blend of communications strategy and coaching for senior professionals at pivotal moments in their careers.

Whether you are moving roles, preparing for a board or non-executive opportunity, or building profile and influence in your sector, we tailor our support to your situation. We help you define your leadership story, sharpen your messaging, and rehearse the moments that matter, so you show up with clarity and authority.

Who we help

We work with senior professionals across sectors, including executives stepping into new leadership roles, returning after a career break, or taking on bigger internal responsibilities. We also support founders, partners and senior specialists who need stronger visibility, and leaders becoming more public through speaking, stakeholder engagement, media, or regulated scrutiny.

We have particular experience supporting leaders whose previous role has ended in complex or difficult circumstances, for example redundancy, dismissal or contentious exits, where there are sensitive questions to manage.

Our work together

We design and implement a tailored communications and coaching strategy to:

  • Shape your leadership narrative, your identity, values and impact, in a way that is credible and easy to repeat

  • Create practical messaging, including key points, short talking tracks, and answers to predictable difficult questions

  • Align your materials, so CV, LinkedIn and conversations all match, and you sound consistent wherever you show up

  • Rehearse real scenarios, interviews, board discussions, panels, presentations, stakeholder meetings

  • Strengthen presence and delivery, calm, pace, structure, and how you hold the room.

We do not do “generic”. It is hands-on preparation for real moments, with language you can use immediately.

OUR PROGRAMMES

Executive Impact Foundation

  • A focused, fast-paced intervention to sharpen your career story and strengthen how you talk about yourself.

  • Senior professionals who want fast clarity on their personal brand and story, without committing to a full programme.

    1. Discovery consultation (90 minutes) A deep dive into your career arc, leadership strengths, goals, and target roles. We identify key themes and any obstacles or blind spots that may hold back your communication or presence. Personal narrative and positioning report

    2. A concise Executive Pen Portrait setting out your leadership narrative, key messaging pillars, and a board ready or interview ready positioning statement, with guidance on using this across interviews, networking, and your online presence.

    3. Delivery and executive presence session (90 minutes) A practical coaching session focused on how you talk about yourself. We work through your narrative, practise key stories and answers, and give targeted feedback on voice, body language, clarity, and structure, with realistic adjustments you can implement immediately.

    • A clear and compelling narrative that links your past experience to what comes next.

    • Well prepared answers for diƯicult or sensitive questions about your move.

    • A sharper understanding of your value and what sets you apart.

    • A simple, structured way to introduce yourself in different settings.

    • Practical language and tools you can use immediately, with greater confidence in upcoming conversations.

  • c. 2 weeks

  • £1,750

Executive Impact Accelerator

  • A deeper, structured programme that gives you a clear communications plan, alongside coaching and practical training, so you are ready for the next step.

    We work with you to define your leadership story, sharpen your messaging, and elevate your profile in the right places. You also get focused preparation for key moments, including interviews, panels, senior stakeholder meetings and board level conversations, so you show up with confidence, clarity and consistency.

  • Executives who want structured, in depth support while they actively pursue their next senior role, including clearer positioning, stronger messaging and sharper performance in senior conversations and interviews.

    It is also for leaders who want to raise their professional profile but are not sure where to start, or how to do it in a way that feels authentic. This includes executives seeking promotion, building influence internally, or aiming to generate new business and opportunities externally.

    1. Discover and define: Deep dive sessions to clarify your leadership story, values, and differentiators, and understand the types of roles and organisations you are targeting.

    2. Craft the message: Development of a coherent personal brand narrative and core messaging pillars that work with head-hunters, in interviews, on LinkedIn and in networking or referral conversations.

    3. Bring it to life: Structured coaching on tone, structure, storytelling, and presence, supported by practice and feedback, including recording and playback where helpful so you can see and hear your own progress.

    4. Perform with impact: Rehearsal of realistic scenarios such as panel interviews, board conversations, difficult questions about your recent exit, and short introductions, with honest, constructive feedback and refinement.

    5. Optional ongoing coaching: Mock interviews and targeted preparation for specific roles, panels, investor meetings, or presentations as they arise.

    • Ability to communicate your experience and value with confidence and authority.

    • Refined personal brand narrative and a bank of reusable stories and answers.

    • Stronger executive presence in interviews, panels, networking, and board level conversations.

    • Simple, persuasive messages that capture complex experience.

    • Personalised tools and scripts you can use for future opportunities, leaving you ready and energised for your next role.

  • 6-8 weeks

  • Between £3,500 - £6,500

Executive Impact Retainer

  • This is a personal PR and coaching offer, delivered via a monthly retainer, combining positioning, thought leadership and performance preparation.

    It provides structured support for senior professionals who want to raise their profile, strengthen sector visibility, or position themselves for board level and senior leadership opportunities. Work typically includes narrative and messaging development, opportunity mapping, review and shaping of thought leadership, and preparation for high impact moments such as interviews, panels, media engagements, and senior stakeholder conversations.

    The retainer can run as a focused project over a few months for a specific transition or campaign, or as longer term support to build and sustain profile over time.

  • For senior professionals who have recently landed a new role or are planning their next move, and want greater sector visibility, stronger media or investor presence, and long-term influence.

    1. Initial communications and coaching strategy: We start by designing a joined up strategy that sets your positioning, narrative, priority audiences, thought leadership themes, and the key moments you need to prepare for.

      You leave this stage with a clear plan for the next 30 to 90 days, and an agreed approach to delivery.

    2. Preparation and performance coaching: Focused coaching ahead of key moments, including messaging, talking points and rehearsal, with feedback afterwards so each appearance builds confidence, consistency and authority.

    3. Profile raising activity and opportunity creation: We identify and pursue the right visibility opportunities, including blog and thought leadership topics, reactive comment opportunities in national and trade press, panels, webinars, podcasts, awards activity, and speaking engagements.

    4. LinkedIn and thought leadership support:
      Once the strategy is set, we implement it through content planning, profile optimisation, and practical guidance on engagement so visibility and influence grow in a way that feels authentic.

    5. Monthly strategy and positioning check in: A regular session each month to review progress, sense check what is changing, refine positioning, and reset priorities for the month ahead, so the strategy stays current and delivery remains focused.

    • Consistent and credible professional presence that reflects the leader you are.

    • Increased visibility and recognition in your sector or market.

    • Clear, compelling thought leadership point of view.

    • Better preparation for high profile opportunities, rather than last minute scrambling.

    • Greater confidence and control when you are visible to clients, colleagues, or media, whether over a defined project period or a longer-term relationship.

  • On-going support

  • £1,500 PCM

Meet the Team

The programme is a special collaboration between two strategic communications professionals, Jonny Harris and Sarah Mason. We bring complementary experience in reputation management, narrative development and high stakes stakeholder communication, and have designed this as a single, joined up offer.


  • Sarah is a senior communications adviser and spokesperson coach with extensive experience helping international brands and high-profile individuals craft and deliver compelling messages that resonate.

    Previously a Corporate Communications Director at global PR agency Hill & Knowlton, Sarah began her career as a national newspaper journalist, giving her the ability to develop effective personal narratives that are received effectively by diverse audiences. As a qualified executive coach, she creates supportive, practical environments that help leaders to build new communication habits with confidence, particularly when navigating sensitive situations. 

    Sarah works with clients to articulate their own stories using simple, persuasive language, adapt their style for different audiences and platforms, and handle challenging questions or high-pressure moments without losing their composure. Her sector experience includes professional services, FMCG, healthcare, retail and entertainment, and she has partnered with senior leaders across these industries to refine their messaging and strengthen their delivery in front of cameras, microphones and live audiences.


  • Jonny is a strategic communications specialist who focuses on reputation management and high stakes media engagement. A qualified solicitor, accredited mediator, and former press regulator, he brings a rare understanding of how legal risk, media narratives, and public perception intersect. He has worked with senior leaders, founders and high-profile individuals through major career transitions, contentious exits, and periods of close regulatory, legal or media scrutiny. That experience means he understands both the formal processes clients may be navigating and the less formal, but equally important, court of public opinion. Jonny helps clients define a clear leadership narrative, prepare for challenging interviews, panels, and board conversations, and make good decisions about what to say and how to say it. His style is calm, pragmatic and highly tailored, with particular experience in professional services, sport, education, charity, and regulated sectors.

Client Reviews

“Their attention to detail and commitment to quality truly stood out. We’ve already recommended them to others.”

— Former Customer

“Communication was top-notch and the final outcome was even better than we imagined. A great experience all around.”

— Former Customer

“Every detail was thoughtfully executed. We're thrilled with the outcome.”

— Former Customer

Book a consultation

Interest in our programmes? Get in touch to find out more.